Jennifer R. Scott │October 4, 2021 Choosing to go global with a U.S.-based product is a task that should not be taken lightly. There is a lot of forethought and meticulous planning involved with entering the global marketplace. Some points for consideration are: Will the product sell well in the targeted culture? Is your target […]
Category: Marketing
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Orkut— Gone but Never Forgotten
Jennifer R. Scott│September 15, 2021 Today, when you go to orkut.com, you will be met with a brief goodbye to Google’s first social media platform, written by Orkut’s founder, Google employee, Orkut Büyükkökten So, what happened to Orkut? According to News 18, Google shut down the platform on September 30, 2014, “to focus on its […]
Jennifer R. Scott │September 5, 2021 “If audiences can get all they want from one platform, why bother to find other options.” – Strategic Social Media: From Marketing to Social Change Here in America, we use social media sites to keep up with the latest news, our favorite bands, our favorite businesses, our friends and […]
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The Breast Cancer Meme Dilemma
Jennifer R. Scott │August 22, 2021 Ah, the infamous breast cancer awareness memes… No matter what social media network you are on, chances are, you see some version of this form of cyberactivism every October, during breast cancer awareness month. Some of these memes are meant to be funny. Some refer to the steady commercialization […]
Jennifer R. Scott│August 8, 2021 Over a decade ago, four classmates at the Wharton School of the University of Pennsylvania —Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffery Raider—set out to change the way consumers buy prescription glasses with an idea and a small investment of $2,500. According to a 2015 case study, Warby Parker […]
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How to Write a Strategic Marketing Plan
Before setting out to write a strategic marketing plan, it is important to understand the purpose of the document. In a nutshell, a strategic marketing plan allows marketers to review long- and short-term objectives, it provides insight into the financial position of a company in relation to marketing objectives and activities, it brings awareness to […]
Aspiring and veteran entrepreneurs, alike, can easily become overwhelmed when planning a marketing strategy for a new or existing business venture. No one likes to be referred to as wet behind the ears, and no one likes to admit they cannot reasonably handle all of the responsibilities of owning a business. But, sometimes, we must […]
Nike – “The Sneaker Makes the Man” Nike has found a lot of success with their various ad campaigns. This particular advertisement is not exception. The slogan brings about an emotional response of necessity. To be the best, one must have these sneakers. The objective of the ad is to sell more shoes to men, […]
Pepsi’s “Devil Shake” Devil Shake was introduced on the market in the 1960s. While Pepsi was in a well-known feud with Coca-Cola, Royal Crown, and Moxie, it was also in a lesser-known feud with Yoo-Hoo Beverage Corporation. Pepsi wanted to cash in on the chocolate drink phenomenon and so it began. Unfortunately, the drink died […]
The Trump Billboard – Airoutdoor, West Yorkshire When I first saw this billboard, I will admit it made me chuckle a bit. It is clear that the advertising team behind this public announcement understands two things, Donald Trump is a successful entrepreneur, and, to make money, you have to spend money. Whether you love Donald […]
Project Idea Evolution 