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Marketing

Orkut— Gone but Never Forgotten

Jennifer R. Scott│September 15, 2021 Today, when you go to orkut.com, you will be met with a brief goodbye to Google’s first social media platform, written by Orkut’s founder, Google employee, Orkut Büyükkökten So, what happened to Orkut? According to News 18, Google shut down the platform on September 30, 2014, “to focus on its […]

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Marketing

To Weixin or Not to Weixin, That is the Question

Jennifer R. Scott │September 5, 2021 “If audiences can get all they want from one platform, why bother to find other options.” – Strategic Social Media: From Marketing to Social Change Here in America, we use social media sites to keep up with the latest news, our favorite bands, our favorite businesses, our friends and […]

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Marketing

The Breast Cancer Meme Dilemma

Jennifer R. Scott │August 22, 2021 Ah, the infamous breast cancer awareness memes… No matter what social media network you are on, chances are, you see some version of this form of cyberactivism every October, during breast cancer awareness month. Some of these memes are meant to be funny. Some refer to the steady commercialization […]

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Marketing

How Warby Parker’s Innovative Eyeglasses Strategy Revolutionized Today’s Social Media Marketing Efforts

Jennifer R. Scott│August 8, 2021 Over a decade ago, four classmates at the Wharton School of  the University of Pennsylvania —Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffery Raider—set out to change the way consumers buy prescription glasses with an idea and a small investment of $2,500. According to a 2015 case study, Warby Parker […]

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Marketing

How to Write a Strategic Marketing Plan

Before setting out to write a strategic marketing plan, it is important to understand the purpose of the document. In a nutshell, a strategic marketing plan allows marketers to review long- and short-term objectives, it provides insight into the financial position of a company in relation to marketing objectives and activities, it brings awareness to […]

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Marketing

Engaging Professional Marketing Services

Aspiring and veteran entrepreneurs, alike, can easily become overwhelmed when planning a marketing strategy for a new or existing business venture. No one likes to be referred to as wet behind the ears, and no one likes to admit they cannot reasonably handle all of the responsibilities of owning a business. But, sometimes, we must […]

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Marketing

Greatest Marketing Campaigns – Magazine Advertisements

Nike – “The Sneaker Makes the Man” Nike has found a lot of success with their various ad campaigns. This particular advertisement is not exception. The slogan brings about an emotional response of necessity. To be the best, one must have these sneakers. The objective of the ad is to sell more shoes to men, […]

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Marketing

Greatest Marketing Campaigns – Newsprint Advertisements

Pepsi’s “Devil Shake” Devil Shake was introduced on the market in the 1960s. While Pepsi was in a well-known feud with Coca-Cola, Royal Crown, and Moxie, it was also in a lesser-known feud with Yoo-Hoo Beverage Corporation. Pepsi wanted to cash in on the chocolate drink phenomenon and so it began. Unfortunately, the drink died […]

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Marketing

Greatest Marketing Campaigns – Outdoor Advertisements

The Trump Billboard – Airoutdoor, West Yorkshire When I first saw this billboard, I will admit it made me chuckle a bit. It is clear that the advertising team behind this public announcement understands two things, Donald Trump is a successful entrepreneur, and, to make money, you have to spend money. Whether you love Donald […]

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Marketing

Greatest Marketing Campaigns – Television Advertisements

ENT 610 – Entrepreneurial Marketing Strategies The “Sugar Bites” Campaign – Contra Costa County, CA The Contra Costa County Health Department set out to educate its residents on the unhealthy side effects of sugar consumption with its “Sugar Bites” television commercial. The emotional response evoked by this ad is one of fear. No one wants […]