Aspiring and veteran entrepreneurs, alike, can easily become overwhelmed when planning a marketing strategy for a new or existing business venture. No one likes to be referred to as wet behind the ears, and no one likes to admit they cannot reasonably handle all of the responsibilities of owning a business. But, sometimes, we must admit the task at hand is beyond our knowledge base or scope of availability. It’s time to seek out a professional!
Reasons to Consult a Professional
There are many reason to consult with a professional when planning a solid marketing strategy. According to a 2017 article, published by White Custom Marketing, there are 7 very good reasons to hire a marketing agency:
- “Marketing Agencies can present you in a better light than you could do on your own.
- Marketing agencies are continuously learning and will ensure that you follow best practices whenever possible.
- Marketing agencies can humanize your brand by producing content that people will love.
- Marketing agencies will provide a level of consistency that you cannot internally.
- Marketing agencies will be “social” for you when you don’t have the time or feel like it.
- Marketing Agencies have the ability to prove ROI on your marketing activities.
- Your marketing agency will let you focus on your day job.”
Modern marketing strategies and technology are everchanging and it is best turn loose of the reigns for the greater good. While we may want to watch over every aspect of a new business venture, it is not always in the best interest of the company. Turning to a reputable marketing firm could mean the difference between building a solid foundation for your business or going down on a sinking ship.
To read the full article, click here.
How to Select a Marketing Agency
Once we have decided to obtain the services of a marketing agency, the next step is to start searching for the right fit. So, how does one go about such a task? In the article “Essential Tips On Choosing The Right Marketing Agency For Your Business,” Forbes offers some great advice on what to look for when making a selection. Essentially, the right candidate will “be a good fit and mesh with your personality,” understand the company’s “vision,” and “be able to execute your ideas with ease.” A great marketing plan is built upon a solid foundation.
To read the full article, click here.
Expected Outcomes
Expectations for working with a marketing agency should be set to the highest standards. The Orpical Group, a Philadelphia-based digital marketing and advertising agency, has done just that with the implementation of their Client Responsibility Model. This model encompasses “strategic direction,” “fresh perspective,” “creativity,” “implementation,” and “measured results.” This fresh approach ensures clients will receive top-notch service throughout the duration of the client-representative relationship. This type of plan leaves no stone unturned, so to speak, and gives a great example of what we should be looking for in terms of great marketing representation.
To read about The Orpical Group’s Client Responsibility Model, click here.
Resources:
https://orpical.com/what-to-expect-from-a-marketing-agency/
Project Idea Evolution 