Categories
Marketing

How to Write a Strategic Marketing Plan

Before setting out to write a strategic marketing plan, it is important to understand the purpose of the document. In a nutshell, a strategic marketing plan allows marketers to review long- and short-term objectives, it provides insight into the financial position of a company in relation to marketing objectives and activities, it brings awareness to […]

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Entrepreneurship

10 Traits of Successful Entrepreneurs

Jennifer Scott │ February 15, 2021 Successful entrepreneurs do not mind taking risks. When it comes to entrepreneurship, there are a lot of risks involved. Markets can be lucrative one year and volatile the next. A successful entrepreneur will whole-heartedly embrace the risks to reap the rewards. Successful entrepreneurs do not mind change. The business […]

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Entrepreneurship

How to Write a Strategy and Change Management Plan

Jennifer Scott │ February 15, 2021 Thousands of businesses fail every year in the United States. Meanwhile, the COVID pandemic is responsible for numerous business closings over the last year, but that is not all-inclusive. Although some organizations have failed during the pandemic, others have managed to stay afloat and even thrive. While there remains […]

Categories
Reviews

Can You Buy Fame?

Jennifer Scott │ February 4, 2021 The new HBO documentary, Fake Famous, which appeared for the first time on Tuesday, February 2, 2021, raises a lot of concern as to the legitimacy of today’s social media influencers. According to writer/director, Nick Bilton, many influencers have been able to fake fame by buying fake followers and […]

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Employee Interests

Should Minimum Wage be Raised to $15 Per Hour: Why or Why Not?

Who knew that could be such a controversial question? As lawmakers decided whether it should happen, the topic is getting hotter and hotter. So hot, in fact, tempers are flaring all over the United States. Those who oppose the amount of the increase have what they believe to be legitimate reasons to give a minimal […]

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Reviews

10 E-mail Delivery Gift Cards for the 2020 Holiday Season

Jennifer Scott │ November 18, 2020 The current COVID-19 pandemic has changed the way we are shopping these days. With the holiday shopping season upon us, social distancing is still very much a real concern. Online shopping platforms have made it much easier for consumers to buy gifts without risking their health in the process. […]

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Reviews

5 Books Aspiring Female Entrepreneurs Should Read

Jennifer Scott │ November 13, 2020 From moms who want more to boss babes who want to build an empire, the number of female entrepreneurs is growing by leaps and bounds every year. Entrepreneurship can be as rewarding as it is challenging. Sometimes, those who are just starting out need some extra motivation to take […]

Categories
Employee Interests

Right-to-work Laws, At-will Employment, and the Hidden Agenda

Jennifer Scott │ November 4, 2020 People often confuse the terms “right-to-work” and “at-will.” While they can exist simultaneously, the expressions do have different meanings. Right-to-work laws were established to determine whether employees are required to join unions or other employment organizations. In contrast, at-will employment gives an employer the right to terminate an employee […]

Categories
communication

The Group Communication Dynamic

By: Jennifer Scott │ October 3, 2020 In the 2001 remake of the film “Ocean’s Eleven,” the group dynamic is intriguingly complex. When Daniel Ocean sets out to seek revenge on Terry Benedict, the man he feels stole his ex-wife from him, he puts together a group of criminal geniuses to help him carry out […]

Categories
communication

Telepathy… The Future of Communication?

Written by: Jennifer Scott Anyone who knows me knows I love discussing the topic of communication. In fact, I have a Bachelor of Science degree in, you guessed it, communication. I am fascinated with the many forms of communication which we have access to today. There have been many advancements in the field over the […]