Jennifer R. Scott │October 4, 2021 Choosing to go global with a U.S.-based product is a task that should not be taken lightly. There is a lot of forethought and meticulous planning involved with entering the global marketplace. Some points for consideration are: Will the product sell well in the targeted culture? Is your target […]
Author: Project Idea Evolution
Jennifer Scott is an entrepreneur, business owner, writer, producer, fashion lover, and life-long learner. She created Project Idea Evolution as a requirement for a masters degree program but has kept the site alive to continue sharing her work and her love of everything entrepreneurship and communication with others.
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Orkut— Gone but Never Forgotten
Jennifer R. Scott│September 15, 2021 Today, when you go to orkut.com, you will be met with a brief goodbye to Google’s first social media platform, written by Orkut’s founder, Google employee, Orkut Büyükkökten So, what happened to Orkut? According to News 18, Google shut down the platform on September 30, 2014, “to focus on its […]
Originally posted on Project Idea Evolution:
Jennifer Scott │ November 13, 2020 From moms who want more to boss babes who want to build an empire, the number of female entrepreneurs is growing by leaps and bounds every year. Entrepreneurship can be as rewarding as it is challenging. Sometimes, those who are just starting out…
Jennifer R. Scott │September 5, 2021 “If audiences can get all they want from one platform, why bother to find other options.” – Strategic Social Media: From Marketing to Social Change Here in America, we use social media sites to keep up with the latest news, our favorite bands, our favorite businesses, our friends and […]
Jennifer R. Scott │September 2, 2021 With all of the trials and tribulations that come along with searching for a job during the aftermath of the COVID-19 pandemic—fighting against job application algorithms, going up against hundreds or even thousands of other applicants, and being forced into applying to just any job, regardless of whether or […]
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The Breast Cancer Meme Dilemma
Jennifer R. Scott │August 22, 2021 Ah, the infamous breast cancer awareness memes… No matter what social media network you are on, chances are, you see some version of this form of cyberactivism every October, during breast cancer awareness month. Some of these memes are meant to be funny. Some refer to the steady commercialization […]
Jennifer R. Scott │August 17, 2021 Hi, everyone! I am excited to announce my upcoming book, Take That Job And Shove It: Why American Workers Are No Longer Willing To Settle For Dead-End, Low-Paying, High-Stress Jobs. By now, many of you have heard of “The Great Resignation.” If not, I am giving my readers and […]
Jennifer R. Scott│August 8, 2021 Over a decade ago, four classmates at the Wharton School of the University of Pennsylvania —Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffery Raider—set out to change the way consumers buy prescription glasses with an idea and a small investment of $2,500. According to a 2015 case study, Warby Parker […]
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How to Write a Strategic Marketing Plan
Before setting out to write a strategic marketing plan, it is important to understand the purpose of the document. In a nutshell, a strategic marketing plan allows marketers to review long- and short-term objectives, it provides insight into the financial position of a company in relation to marketing objectives and activities, it brings awareness to […]
Jennifer Scott │ February 15, 2021 Successful entrepreneurs do not mind taking risks. When it comes to entrepreneurship, there are a lot of risks involved. Markets can be lucrative one year and volatile the next. A successful entrepreneur will whole-heartedly embrace the risks to reap the rewards. Successful entrepreneurs do not mind change. The business […]
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