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Marketing

Orkut— Gone but Never Forgotten

Jennifer R. Scott│September 15, 2021 Today, when you go to orkut.com, you will be met with a brief goodbye to Google’s first social media platform, written by Orkut’s founder, Google employee, Orkut Büyükkökten So, what happened to Orkut? According to News 18, Google shut down the platform on September 30, 2014, “to focus on its […]

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Uncategorized

5 Books Aspiring Female Entrepreneurs Should Read

Originally posted on Project Idea Evolution:
Jennifer Scott │ November 13, 2020 From moms who want more to boss babes who want to build an empire, the number of female entrepreneurs is growing by leaps and bounds every year. Entrepreneurship can be as rewarding as it is challenging. Sometimes, those who are just starting out…

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Marketing

To Weixin or Not to Weixin, That is the Question

Jennifer R. Scott │September 5, 2021 “If audiences can get all they want from one platform, why bother to find other options.” – Strategic Social Media: From Marketing to Social Change Here in America, we use social media sites to keep up with the latest news, our favorite bands, our favorite businesses, our friends and […]

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Employee Interests

Recruiter Ghosting, The Job Seeker’s Latest Nightmare

Jennifer R. Scott │September 2, 2021 With all of the trials and tribulations that come along with searching for a job during the aftermath of the COVID-19 pandemic—fighting against job application algorithms, going up against hundreds or even thousands of other applicants, and being forced into applying to just any job, regardless of whether or […]

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Marketing

The Breast Cancer Meme Dilemma

Jennifer R. Scott │August 22, 2021 Ah, the infamous breast cancer awareness memes… No matter what social media network you are on, chances are, you see some version of this form of cyberactivism every October, during breast cancer awareness month. Some of these memes are meant to be funny. Some refer to the steady commercialization […]

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Employee Interests My Book

Upcoming Book: Introduction and a Survey for You!

Jennifer R. Scott │August 17, 2021 Hi, everyone! I am excited to announce my upcoming book, Take That Job And Shove It: Why American Workers Are No Longer Willing To Settle For Dead-End, Low-Paying, High-Stress Jobs. By now, many of you have heard of “The Great Resignation.” If not, I am giving my readers and […]

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Marketing

How Warby Parker’s Innovative Eyeglasses Strategy Revolutionized Today’s Social Media Marketing Efforts

Jennifer R. Scott│August 8, 2021 Over a decade ago, four classmates at the Wharton School of  the University of Pennsylvania —Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffery Raider—set out to change the way consumers buy prescription glasses with an idea and a small investment of $2,500. According to a 2015 case study, Warby Parker […]

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Marketing

How to Write a Strategic Marketing Plan

Before setting out to write a strategic marketing plan, it is important to understand the purpose of the document. In a nutshell, a strategic marketing plan allows marketers to review long- and short-term objectives, it provides insight into the financial position of a company in relation to marketing objectives and activities, it brings awareness to […]

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Entrepreneurship

10 Traits of Successful Entrepreneurs

Jennifer Scott │ February 15, 2021 Successful entrepreneurs do not mind taking risks. When it comes to entrepreneurship, there are a lot of risks involved. Markets can be lucrative one year and volatile the next. A successful entrepreneur will whole-heartedly embrace the risks to reap the rewards. Successful entrepreneurs do not mind change. The business […]

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Entrepreneurship

How to Write a Strategy and Change Management Plan

Jennifer Scott │ February 15, 2021 Thousands of businesses fail every year in the United States. Meanwhile, the COVID pandemic is responsible for numerous business closings over the last year, but that is not all-inclusive. Although some organizations have failed during the pandemic, others have managed to stay afloat and even thrive. While there remains […]