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Angel Investors

Angel Investors: Participating Roles

According to the book, “Winning Angels,” by David Amis and Howard Stevens, angel investors “follow participation roles that are a combination of the needs and wants of the entrepreneur, the company, and themselves.” (Amis & Stevenson, 2001) Basically, this means that, sometimes, the role of an angel investor is nothing more than being an investor […]

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Interviews

11 Questions with Joan Sue West

Traditionally, I work with entrepreneurs who are well-known subject matter experts (SMEs) in their respective fields. However, not all SMEs are famous. As a matter of fact, my favorite SME, my mentor, is not famous at all, but she has prevailed in her field, nonetheless. Joan Sue West has been a “Jane of all trades” […]

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Angel Investors

Angel Investors: To Negotiate or Not to Negotiate

According to “Winning Angels,” there are “four elements” up for consideration when negotiating a deal—structure, price, the amount of capital that will be invested, and what role, if any, you will play in the development of the company. (Amis & Stevenson, 2001) These angels are also aware that not every deal presents a chance to […]

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Angel Investors

Angel Investors: The Structuring Argument

Like most arguments, there are also two sides for the structuring dynamic. There are those who advocate for structure and there are those who say it does not matter. Angels who subscribe to the structure logic agree that they investors should pay “close attention” to how the deal is structures, while those who do not […]

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Angel Investors

Angel Investors: The Art of Valuing

“Valuation is what you are willing to exchange for something else you want.” This section touches on the value of an investment. While dollar figures are important in determining value, there is another factor that comes into play. According to “Winning Angels,” the “return” on an investment can also include other perks, besides money; for […]

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Angel Investors

Angel Investors: The Art of Evaluating

In the section on Evaluating, in the book “Winning Angels,” authors David Amis and Howard Stevenson tell us there are things to look out for when weeding out the not-so-good investment opportunities. Angel investors have to stay ahead of the game when it comes to choosing the right idea to invest in. Notably, the single […]

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Angel Investors

Angel Investors: The Art of Sourcing

(https://www.investopedia.com/terms/a/angelinvestor.asp Being an angel investor is risky business. Angel investors use their own personal capital to fund new business ventures. Determining the right fit is a tedious process which requires a lot of field research. The book “Winning Angels,” written by David Amis and Howard Stevenson, provides great detail on how angel investors should take […]

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Marketing

Engaging Professional Marketing Services

Aspiring and veteran entrepreneurs, alike, can easily become overwhelmed when planning a marketing strategy for a new or existing business venture. No one likes to be referred to as wet behind the ears, and no one likes to admit they cannot reasonably handle all of the responsibilities of owning a business. But, sometimes, we must […]

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Interviews

11 Questions with Tosca Reno, Creator of the Eat Clean Diet Revolution

April 14, 2019 Back when Tosca Reno was a depressed, overweight, and out of shape housewife, in a bad first marriage, she never thought she could be like the fit women she saw on the covers of today’s fitness magazines. Then, she met a man who issued a challenge that would change her career path, […]

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Marketing

Greatest Marketing Campaigns – Magazine Advertisements

Nike – “The Sneaker Makes the Man” Nike has found a lot of success with their various ad campaigns. This particular advertisement is not exception. The slogan brings about an emotional response of necessity. To be the best, one must have these sneakers. The objective of the ad is to sell more shoes to men, […]