ENT 610 – Entrepreneurial Marketing Strategies The “Sugar Bites” Campaign – Contra Costa County, CA The Contra Costa County Health Department set out to educate its residents on the unhealthy side effects of sugar consumption with its “Sugar Bites” television commercial. The emotional response evoked by this ad is one of fear. No one wants […]
Category: Marketing
ENT 610 – Entrepreneurial Marketing Strategies “Go for the Gusto” – Shlitz In 1970, Shlitz released a radio advertising campaign ad urging listeners to “take life one day at a time” and to just “go for the gusto.” The ad tells the story of a fisherman who is about to face a severe storm out […]
Project Idea Evolution 