ENT 610 – Entrepreneurial Marketing Strategies “Go for the Gusto” – Shlitz In 1970, Shlitz released a radio advertising campaign ad urging listeners to “take life one day at a time” and to just “go for the gusto.” The ad tells the story of a fisherman who is about to face a severe storm out […]
Author: Project Idea Evolution
Jennifer Scott is a creator, entrepreneur, writer, producer, and AI enthusiast with a deep passion for learning, self-expression, and helping others succeed. She launched Project Idea Evolution during her master’s program, and it has since evolved into a creative platform where she shares her work, ideas, and inspirations — including her love for helping others discover the perfect side hustle.
Since this book was written 24 years ago, I will cut author, Jeremy Rifkin, a little slack. That was back during the time we all thought Y2K was going to be the end of the world as we knew it back then. As a matter fact, it was said that computer technology was not advanced […]
The final section of Rifkin’s book discusses the implications and issues with having more free time versus working time, the diminishing market value of labor, third sector organizations, and the independent sector. Basically, these chapters offer insight into a new, emerging world where the government will have to focus more on the civil society. This […]
This section of The End of Work covers the topics of potentially permanent job loss, a dramatic farewell the working class, how automation effects all of the nations, and rising crime rates. At this point in the book, it seems it is Rifkin’s belief that automation will surely destroy life as we know it. It’s […]
I must admit I was pretty excited to read this section of Rifkin’s book. I come from a long line of farmers, factory workers, and service workers, so I can identify with these particular groups of people. Indisputably, I have noticed a drastic decline in the farming and factory sectors in the state of North […]
This week’s topic of discussion is Part II of Jeremy Rifkin’s book, The End of Work. In this section, Rifkin covers his thoughts on artificial intelligence and how it has effected African-Americans and Fordism. In my previous post, I established that Rifkin’s claims on the evils of automation have been met with much skepticism. As […]
It has been well over two decades since Jeremy Rifkin wrote The End of Work. In this book, he explores the concepts of automation, corporate downsizing, and job losses associated therein. He theorizes that the technology which helped with modern industrialization will actually lead to the downfall of the world’s current workforce. Since first publishing […]
ENT 630 – Co-written with Essence Walton Why is it important to consider the implications of veil piercing in the planning stages of an organization; and how can a company maintain the “corporate veil?” Veil piercing can be detrimental to the owners, stockholders, and employees of a business entity. For this reason, it is imperative […]
ENT 360 Organizational Growth – Co-written with Merida Bohanemus All good things come to an end, right?! It is important for businesses to write into their agreements and plan/ an exit strategy. Market Business News defines a harvest strategy as “a business plan for either canceling or reducing marketing spending on a product,” (Nordqvist, 2018) […]
ENT 630 Organizational Growth Growth strategy is “Strategy aimed at winning larger market share, even at the expense of short-term earnings.” (https://businessdictionary.com) When it comes to taking a business to next level, there are many strategies which can be used to promote growth. However, one particular strategy is usually at the forefront of this topic […]
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