Jennifer Scott is a creator, entrepreneur, writer, producer, and AI enthusiast with a deep passion for learning, self-expression, and helping others succeed. She launched Project Idea Evolution during her master’s program, and it has since evolved into a creative platform where she shares her work, ideas, and inspirations — including her love for helping others discover the perfect side hustle.
Jennifer R. Scott │August 22, 2021 Ah, the infamous breast cancer awareness memes… No matter what social media network you are on, chances are, you see some version of this form of cyberactivism every October, during breast cancer awareness month. Some of these memes are meant to be funny. Some refer to the steady commercialization […]
Jennifer R. Scott│August 8, 2021 Over a decade ago, four classmates at the Wharton School of the University of Pennsylvania —Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffery Raider—set out to change the way consumers buy prescription glasses with an idea and a small investment of $2,500. According to a 2015 case study, Warby Parker […]
Before setting out to write a strategic marketing plan, it is important to understand the purpose of the document. In a nutshell, a strategic marketing plan allows marketers to review long- and short-term objectives, it provides insight into the financial position of a company in relation to marketing objectives and activities, it brings awareness to […]
Jennifer Scott │ February 15, 2021 Successful entrepreneurs do not mind taking risks. When it comes to entrepreneurship, there are a lot of risks involved. Markets can be lucrative one year and volatile the next. A successful entrepreneur will whole-heartedly embrace the risks to reap the rewards. Successful entrepreneurs do not mind change. The business […]
Jennifer Scott │ February 15, 2021 Thousands of businesses fail every year in the United States. Meanwhile, the COVID pandemic is responsible for numerous business closings over the last year, but that is not all-inclusive. Although some organizations have failed during the pandemic, others have managed to stay afloat and even thrive. While there remains […]
Jennifer Scott │ February 4, 2021 The new HBO documentary, Fake Famous, which appeared for the first time on Tuesday, February 2, 2021, raises a lot of concern as to the legitimacy of today’s social media influencers. According to writer/director, Nick Bilton, many influencers have been able to fake fame by buying fake followers and […]
Who knew that could be such a controversial question? As lawmakers decided whether it should happen, the topic is getting hotter and hotter. So hot, in fact, tempers are flaring all over the United States. Those who oppose the amount of the increase have what they believe to be legitimate reasons to give a minimal […]
Jennifer Scott │ November 18, 2020 The current COVID-19 pandemic has changed the way we are shopping these days. With the holiday shopping season upon us, social distancing is still very much a real concern. Online shopping platforms have made it much easier for consumers to buy gifts without risking their health in the process. […]
Jennifer Scott │ November 13, 2020 From moms who want more to boss babes who want to build an empire, the number of female entrepreneurs is growing by leaps and bounds every year. Entrepreneurship can be as rewarding as it is challenging. Sometimes, those who are just starting out need some extra motivation to take […]
Jennifer Scott │ November 4, 2020 People often confuse the terms “right-to-work” and “at-will.” While they can exist simultaneously, the expressions do have different meanings. Right-to-work laws were established to determine whether employees are required to join unions or other employment organizations. In contrast, at-will employment gives an employer the right to terminate an employee […]
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