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Marketing

Greatest Marketing Campaigns – Newsprint Advertisements

Pepsi’s “Devil Shake” Devil Shake was introduced on the market in the 1960s. While Pepsi was in a well-known feud with Coca-Cola, Royal Crown, and Moxie, it was also in a lesser-known feud with Yoo-Hoo Beverage Corporation. Pepsi wanted to cash in on the chocolate drink phenomenon and so it began. Unfortunately, the drink died […]

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Marketing

Greatest Marketing Campaigns – Outdoor Advertisements

The Trump Billboard – Airoutdoor, West Yorkshire When I first saw this billboard, I will admit it made me chuckle a bit. It is clear that the advertising team behind this public announcement understands two things, Donald Trump is a successful entrepreneur, and, to make money, you have to spend money. Whether you love Donald […]

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Marketing

Greatest Marketing Campaigns – Television Advertisements

ENT 610 – Entrepreneurial Marketing Strategies The “Sugar Bites” Campaign – Contra Costa County, CA The Contra Costa County Health Department set out to educate its residents on the unhealthy side effects of sugar consumption with its “Sugar Bites” television commercial. The emotional response evoked by this ad is one of fear. No one wants […]

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Marketing

Greatest Marketing Campaigns – Radio Advertising

ENT 610 – Entrepreneurial Marketing Strategies “Go for the Gusto” – Shlitz In 1970, Shlitz released a radio advertising campaign ad urging listeners to “take life one day at a time” and to just “go for the gusto.” The ad tells the story of a fisherman who is about to face a severe storm out […]

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Reviews

Analysis of The End of Work By Jeremy Rifkin – Final Thoughts

Since this book was written 24 years ago, I will cut author, Jeremy Rifkin, a little slack. That was back during the time we all thought Y2K was going to be the end of the world as we knew it back then. As a matter fact, it was said that computer technology was not advanced […]

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Reviews

Analysis of The End of Work By Jeremy Rifkin – Part V: The Dawn of the Post-Market Era

The final section of Rifkin’s book discusses the implications and issues with having more free time versus working time, the diminishing market value of labor, third sector organizations, and the independent sector. Basically, these chapters offer insight into a new, emerging world where the government will have to focus more on the civil society. This […]

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Reviews

Analysis of The End of Work By Jeremy Rifkin – Part IV: The Price of Progress

This section of The End of Work covers the topics of potentially permanent job loss, a dramatic farewell the working class, how automation effects all of the nations, and rising crime rates. At this point in the book, it seems it is Rifkin’s belief that automation will surely destroy life as we know it. It’s […]

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Reviews

Analysis of The End of Work By Jeremy Rifkin – Part III: The Decline of the Global Labor Force

I must admit I was pretty excited to read this section of Rifkin’s book. I come from a long line of farmers, factory workers, and service workers, so I can identify with these particular groups of people. Indisputably, I have noticed a drastic decline in the farming and factory sectors in the state of North […]

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Reviews

Analysis of The End of Work By Jeremy Rifkin – Part II: The Third Industrial Revolution

This week’s topic of discussion is Part II of Jeremy Rifkin’s book, The End of Work. In this section, Rifkin covers his thoughts on artificial intelligence and how it has effected African-Americans and Fordism. In my previous post, I established that Rifkin’s claims on the evils of automation have been met with much skepticism. As […]

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Reviews

Analysis of The End of Work By Jeremy Rifkin – Part 1: The Two Faces of Technology

It has been well over two decades since Jeremy Rifkin wrote The End of Work. In this book, he explores the concepts of automation, corporate downsizing, and job losses associated therein. He theorizes that the technology which helped with modern industrialization will actually lead to the downfall of the world’s current workforce. Since first publishing […]