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Entrepreneurship

Angel Investors: The Art of Evaluating

In the section on Evaluating, in the book “Winning Angels,” authors David Amis and Howard Stevenson tell us there are things to look out for when weeding out the not-so-good investment opportunities. Angel investors have to stay ahead of the game when it comes to choosing the right idea to invest in. Notably, the single […]

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Entrepreneurship

Angel Investors: The Art of Sourcing

(https://www.investopedia.com/terms/a/angelinvestor.asp Being an angel investor is risky business. Angel investors use their own personal capital to fund new business ventures. Determining the right fit is a tedious process which requires a lot of field research. The book “Winning Angels,” written by David Amis and Howard Stevenson, provides great detail on how angel investors should take […]

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Marketing

Engaging Professional Marketing Services

Aspiring and veteran entrepreneurs, alike, can easily become overwhelmed when planning a marketing strategy for a new or existing business venture. No one likes to be referred to as wet behind the ears, and no one likes to admit they cannot reasonably handle all of the responsibilities of owning a business. But, sometimes, we must […]

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Interviews

11 Questions with Tosca Reno, Creator of the Eat Clean Diet Revolution

April 14, 2019 Back when Tosca Reno was a depressed, overweight, and out of shape housewife, in a bad first marriage, she never thought she could be like the fit women she saw on the covers of today’s fitness magazines. Then, she met a man who issued a challenge that would change her career path, […]

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Marketing

Greatest Marketing Campaigns – Magazine Advertisements

Nike – “The Sneaker Makes the Man” Nike has found a lot of success with their various ad campaigns. This particular advertisement is not exception. The slogan brings about an emotional response of necessity. To be the best, one must have these sneakers. The objective of the ad is to sell more shoes to men, […]

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Marketing

Greatest Marketing Campaigns – Newsprint Advertisements

Pepsi’s “Devil Shake” Devil Shake was introduced on the market in the 1960s. While Pepsi was in a well-known feud with Coca-Cola, Royal Crown, and Moxie, it was also in a lesser-known feud with Yoo-Hoo Beverage Corporation. Pepsi wanted to cash in on the chocolate drink phenomenon and so it began. Unfortunately, the drink died […]

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Marketing

Greatest Marketing Campaigns – Outdoor Advertisements

The Trump Billboard – Airoutdoor, West Yorkshire When I first saw this billboard, I will admit it made me chuckle a bit. It is clear that the advertising team behind this public announcement understands two things, Donald Trump is a successful entrepreneur, and, to make money, you have to spend money. Whether you love Donald […]

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Marketing

Greatest Marketing Campaigns – Television Advertisements

ENT 610 – Entrepreneurial Marketing Strategies The “Sugar Bites” Campaign – Contra Costa County, CA The Contra Costa County Health Department set out to educate its residents on the unhealthy side effects of sugar consumption with its “Sugar Bites” television commercial. The emotional response evoked by this ad is one of fear. No one wants […]

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Marketing

Greatest Marketing Campaigns – Radio Advertising

ENT 610 – Entrepreneurial Marketing Strategies “Go for the Gusto” – Shlitz In 1970, Shlitz released a radio advertising campaign ad urging listeners to “take life one day at a time” and to just “go for the gusto.” The ad tells the story of a fisherman who is about to face a severe storm out […]

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Reviews

Analysis of The End of Work By Jeremy Rifkin – Final Thoughts

Since this book was written 24 years ago, I will cut author, Jeremy Rifkin, a little slack. That was back during the time we all thought Y2K was going to be the end of the world as we knew it back then. As a matter fact, it was said that computer technology was not advanced […]